iFloor.com’s Steve Simonson on the Company’s Brick & Mortar Expansion – Part 1
October 13, 2005—Steve Simonson, CEO, of Smooth Corp., parent company of internet flooring retailer iFloor.com - the nation’s largest online flooring retailer, in the first part of a two-part series, discusses selling floor covering products over the internet and the company’s newest initiative, that of opening brick and mortar locations across the country. Simonson describes the new stores, their locations, the rationale behind the move, how this initiative will change the company and its offerings and the total number of locations the company plans to open. Simonson also discusses the similarities and the differences between marketing via the internet and from a standard brick and mortar location.