iFloor CEO Steve Simonson – The Expansion of iFloor – Part 3 (11:26)
July 30, 2007—Steve Simonson, President & CEO Smooth Corporation, the parent of iFloor.com, the floor covering industry’s largest online retailer, in the third-part of a four-part series talks more about the Supreme Court decision involving minimum pricing and what it could mean for online selling. Simonson also talks about iFloor’s program of opening brick and mortar locations, having opened more than 30 in the past three years. He talks about the the primary function these locations serve and the type of areas in which these stores are located.