iFloor CEO Steve Simonson – Internet Shopping for Flooring – Part 1 (15:15)
July 26, 2007—Steve Simonson, President & CEO Smooth Corporation, parent of iFloor.com, the floor covering industry’s largest online retailer, in the first part of a four-part series, discusses the Smooth Corp. and iFloor, their beginnings and their growth over the past several years. Simonson discusses the internet, how online shopping has evolved in recent years and specifically how consumers have changed towards buying floor coverings over the internet.
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