Host’s Geoff Greeley on Maintenance, the Mill, the Retailer and the Consumer -Part 1 (10:13)
July 20, 2007—Geoff Greeley, Director of Marketing and Training, Racine Industries, in the first part of a three-part series offers some historical prospective on the floor covering industry’s maintenance sector discussing the manufacturing sector’s increased interest in maintenance over the past several years. Greeley discusses the retail community’s approach to maintenance and consumer attitudes about carpet maintenance as well as the growing interest in environmentally-safe cleaning chemicals and methods.