Gary Johnston, on Invista’s New Stainmaster Resilient
November 5, 2003—Gary Johnston, Brand Manager Stainmaster, Invista, discusses the company’s recently announced plans to launch a Stainmaster resilient line. Johnston looks at Invista’s long term branding strategy for the Stainmaster, the company's selection of Mannington as its resilient partner as well as its the marketing and pricing strategy for the new product.
Related Topics:Mannington Mills