Gary Cissell Discusses Merchandising Strategies at Nebraska Furniture Mart
October 15, 2009—Gary Cissell, Director of Flooring at Nebraska Furniture Mart, tells Kemp Harr about the major remodeling of the firm's Omaha store, including the installation of a huge two-tier floorcovering feature wall to grab the consumer's attention. He also discusses how the strategy of selling floorcovering, furniture, and appliances all in one store leads to higher flooring sales.
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