From NeoCon 2006, The Mart’s Mark Falanga (11:35)
June 15, 2006—From NeoCon 2006, Mark Falanga, Senior VP, Merchandise Mart Properties, reviews the show, discusses its turnout and the record number of exhibitors that participated this year. Falanga talks about the Mart’s swift expansion into the ceramic tile category and it’s goals of expanding into all specified commercial interior categories, he also discusses the organization’s promotion efforts, the host of events and seminars that accompanied NeoCon and the company’s satellite shows, NeoCon East and NeoCon West, which has been relaunched as NeoCon Express and moved to September, with the first show scheduled for 2007.