Flooring America President, Vinnie Virga – Part 2
March 20, 2007—Vinnie Virga, President, Flooring America, from the Flooring America convention in Dallas, in the final part of a two-part series discusses the Flooring America brand in the marketplace, attracting consumers to members' locations, developing consistency among member’s marketing messages and how the organization recommends floor space allocation in members' stores. Virga also discusses installation industry-wide by looking at Flooring America members' operations, the company’s approach to environmental friendly products and the need for members to consider expansion.