Flooring America’ Evan Hackel on the Group’s Unique Branding Initiative
August 30, 2004—Paul Friederichsen, Executive Vice President of the Hauser Group in an ongoing series on branding and advertising looks at the psychology of the consumer discussing the book, “Why People Buy Things They Don't Need”, by Paula Danziger. Friederichsen looks at the role branding plays in consumer purchases and the categories of both discretionary spending and consumers who spend discretionary dollars.