Floor CEO Steve Simonson – Internet Shopping for Flooring – Part 4 (11:07)
July 31, 2007—Steve Simonson, President & CEO Smooth Corporation, the parent of iFloor.com, the floor covering industry’s largest online retailer, in the final part of a four-part series talks more about the company’s brick and mortar locations, his expectations for those locations and the product selection at these locations. Simonson discusses his advertising plans, both online and offline and his long-term growth plans for iFloor.