Floor & Décor Outlet of America’s CEO Mike Froning – Part 2 (13:47)
August 3, 2006—Mike Froning, president & CEO, Floor & Décor Outlet of America, in the second part of a three-part series, discusses more about the company’s view as to how consumers prefer to shop for floor coverings, the consumer purchasing cycle, the steps of that cycle and their views on managing installation. Fronings looks at Home Depot’s less than positive experience in flooring of late, his views on consumer spending trends and his expectations for the 3rd and 4th quarters and the company’s mission of being the lowest price option in the markets it serves.
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