Eric Demaree, President, The Floor Trader – Part 3 (11:32)
September 12, 2006—Eric Demaree, President, The Floor Trader, the newest unit of CCA Global Partners, in the third part of a four part series, discusses the unit’s value proposition and The Floor Trader’s marketing and advertising plans. Also discussed is the redefining of the nation’s discount locations and how U.S. consumers now view discounters in today’s retail environment and where The Floor Trader’s will position itself from a price point standpoint.