Eric Demaree, President, The Floor Trader – Part 2 (12:11)
September 11, 2006—Eric Demaree, President, The Floor Trader, the newest unit of CCA Global Partners, in the second part of a four part series discusses The Floor Trader model, its floorplan, the rationale behind the unit’s store layout and what consumers see as they enter a Floor Trader. Demaree also talks about the company’s first franchisee and the progress it has made since it opened. He discusses his view on consumer desires as it relates to a warehouse location and the type of consumer, upon which the unit will be focused.