Emily Kiker Morrow on Shaw’s Vision Retreat for Designers – Part 3 (12:55)
September 4, 2007—Emily Kiker Morrow, Director of Color, Style & Design, Shaw Industries, in the third part of a four-part series discusses the recently held 5th Annual Vision Retreat for designers and the role that style and design may play in building excitement among carpet consumers and the regaining of marketshare lost by carpet in the past decade. Morrow discusses defining a consumer’s style, how the Shaw website approaches style and the role designers play in a consumer’s decision to buy patterned or more highly-styled carpet and how carpet names are chosen.
Related Topics:Shaw Industries Group, Inc.