Dougal & Friederichsen on LOHAS – Part 1
November 1, 2004—Jon Dougal, Sustainable Design Associates, and Paul Friederichsen, The Hauser Group, in the first of a two-part series, look at LOHAS, which is an acronym for lifestyles of health and sustainability, a segment of the population that, among other things, focuses on purchasing sustainable products and supporting companies it views as environmentally and socially responsible. Discussed are the size of this group, the products it buys, the money it spends and the potential for floor covering producers to tap this market.