Dennis Szczybor, Director-Product Management, Mohawk Hard Surface Division
June 5, 2008—Dennis Szczybor and Kemp Harr discuss the rollout of Mohawk's branded hardwood program with over 150 new styles and a major consumer advertising campaign. In a meeting at Mohawk's headquarters yesterday, details of the program were released. Listen to this 10 minute interview to hear more about their simplified message and the differentiating components of this new program.
Related Topics:Mohawk Industries