David Duncan, VP of Marketing for Mohawk's Residential Business
April 2, 2008—David Duncan and Kemp Harr discuss Mohawk's consumer advertising plans for 2008. Despite the current economic slowdown, Mohawk has made the bold decision to nearly double their advertising investment to increase store traffic and to raise the mindshare of the Mohawk brand name for flooring. Listen to this interview for more information about their consumer research, their media mix and their message.
Related Topics:Mohawk Industries