Flooring Interviews

Dave Hartman on the Hard Surface Sector

Dave Hartman on the Hard Surface Sector

June 29, 2005—Dave Hartman, CEO of the market development firm, Alexandria Associates looks at the hard surface sector of the industry discussing the expansion in the laminate, hardwood, ceramic and stone sectors over the last several years. Hartman talks about the process many consumers go through prior to a buying decision, the trend towards more exotic species in hardwood and laminate and his take on the hard surface industry of the future.