Dalton Retailer Randy Beckler on the Dalton Retail Scene - Part 2 (11:47)
August 24, 2007—Randy Beckler, CEO, Dalton-based retailer Beckler’s Carpet, in the second part of a three-part series, discusses the year 2007, the company’s sizable facility in Dalton, the trend away from carpet and toward hard surface in the U.S. and his affiliation with a major mill. He discusses the company’s practice of buying hard surface products from Chinese producers, the competitive nature of being a Dalton retailer and Beckler’s move toward technology. Beckler discusses the company’s showroom, his efforts to increase sales of higher-end carpet products, his advertising philosophy and his approach to installation.