CRI’s Braun & Seelaus Announce the Newest Seal of Approval Program
August 23, 2004—From the Carpet & Rug Institute, President Werner Braun and Communications Director Joan Seelaus discuss the association’s newest Seal of Approval program. With the goal of increasing consumer satisfaction, the CRI - after developing protocols to test spotter, pre-spray and in-tank chemicals as well as the system that delivers the chemicals - has met with major maintenance companies who have agreed to submit their products for testing. To support the program CRI will also launch a consumer-oriented, promotional effort.
Related Topics:Carpet and Rug Institute