Chris Davis on the WFCA - Part 1
July 11, 2005—Chris Davis, CEO, World Floor Covering Association (WFCA), in the first part of a two-part conversation reviews the association’s programs and goals including a prime goal of actively generating consumer interest in floor coverings and becoming a prime source for online consumer floor covering information. Davis also discusses the organization’s activities in the industry’s B2B efforts and the shift in ownership of Hanley Wood, the producer of the trade show Surfaces.
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