Chris Davis and the New WFCA – Part 1
May 31, 2004—Chris Davis, CEO, World Floor Covering Association (WFCA), in the first part of this two-part conversation, discusses the expanding base of the association, to include members from all flooring categories, at all levels of the distribution chain. Davis talks about the WFCA‘s new proactive stance and its newly defined mission, which includes an extensive new research project. Also discussed is the WFCA’s recently concluded National Floor Covering Month promotion.
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