BrandBiz’s Paul Friederichsen on The Little Blue Book of Advertising – Part 1 (11:11)
March 23, 2007—Paul Friederichsen, President of Brand Biz, in the first part of a three-part series, reviews the book The Little Blue Book of Advertising by Steve Lance and Jeff Woll. Friederichsen expands on some of the ideas in the book, such as thinking “Within the Box” and developing better methods of measuring the results of advertising and focusing on the customer and on a broad range of consumers.