Big Bob’s Elyachar Launches a Big Bob’s Furniture Outlets
July 31, 2005—Dave Elyachar, CEO Big Bob’s Flooring Outlets discusses the company's expansion into furniture retailing with the launch of Big Bob's Furniture Outlet, which has opened its first location in Kansas City. Elyachar discusses the Big Bob’s concept of targeting families with annual incomes of $70,000 or less, how the concept had produced attractive returns for franchisees in flooring operations, and how that same concept is expected to produce equally attractive returns in the furniture arena. Elyachar also talks about successful floor covering retailers who have expanded their presence with a Bob Bob’s franchise, the franchises’ unique advertising program and method of operation.