Bevil & Young on Shaw’s Stepped-Up Ad Program – Part 2 (11:55)
December 13, 2006—From Shaw Industries, Buddy Bevil, Director of Marketing Communications and Kathy Young, Director of Creative Services, in the second part of a three-part series, discuss the companies’ enhanced advertising and communications program. In this segment Bevil and Young discuss the media selections, made by the company, the program’s goals, their expectations in terms of consumer response and the products that will be featured in the program.
Related Topics:Shaw Industries Group, Inc.