Bevil & Young on Shaw’s Stepped-Up Ad Program – Part 1 (16:36)
December 13, 2006—From Shaw Industries, Buddy Bevil, Director of Marketing Communications and Kathy Young, Director of Creative Services, in the first part of a three-part series, discusses the companies’ enhanced advertising and communications program. In this segment Bevil and Young talk about the company’s traditional stance on advertising and outline its new stance going forward, they also discusses consumers' perception of flooring companies and the brand the company will feature in the program.
Related Topics:Shaw Industries Group, Inc.