Bevil & Young on Shaw’s Stepped Up Ad Program – Part 3 (11:46)
December 13, 2006—From Shaw Industries, Buddy Bevil, director of marketing communications and Kathy Young, director of creative services, in the final part of a three-part series, discusses the companies’ enhanced advertising and communications program. In this segment Bevil and Young discuss the online element of the program, the role shelter and women’s magazines play in consumer purchasing decisions, and the core message of the program.
Related Topics:Shaw Industries Group, Inc.