Beaulieu President Ralph Boe – Part 3 (11:05)
November 27, 2006—Beaulieu President Ralph Boe – Part 3 Ralph Boe, president Beaulieu of America, in the third part of a four-part series discusses recent changes within the company’s marketing staff and how those changes reflect an enhanced marketing thrust. Boe also discusses the company’s emphasis on its Retail Partner Program, its strategy for the program and the overall importance of the program to the company, the company’s new credit card program and the value of credit to a retailer.
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