Bart Levich, The Floor Club – Part 1 (I6:59)
May 8, 2006—Bart Levich, President, The Floor Club, with locations in the Detroit area, in the first part of a two-part series, talks about the history of this closed-showroom, wholesale operation that services designers, interior decorators, retailers, builders, remodelers and other trade professionals and the differences between this type of an operation and a standard specialty retail operation. Levich discusses business in 2005 and 2006, the locations and showrooms, the rationale behind the showroom layout and how designers typically shop the Floor Club.