ASCER’s Pedro Riaza and Javier Soriano from Coverings 2006 (27:48)
April 13, 2006—From ASCER, the Association of Ceramic Tile Manufacturers of Spain, Secretary General Pedro Riaza and Javier Soriano, Director of Foreign Trade and Promotion discuss the ASCER organization and its mission, its promotional and educational efforts in the U.S. Also discussed is the association’s involvement of the show Coverings, the changing U.S. ceramic marketplace, its shifts in market share, the dollar/euro dynamic, the association’s efforts in the U.S. commercial sector and the largest drivers of change in the market. Riaza also discusses the association’s efforts aimed at retailers and offers advice for retailers entering the ceramic category.
Related Topics:Coverings