Flooring Interviews

Armstrong’s Frank Ready on the Post-Bankruptcy Armstrong – Part 2 (10:46)

Armstrong’s Frank Ready on the Post-Bankruptcy Armstrong – Part 2 (10:46)

April 4, 2007—Frank Ready, President & CEO, Armstrong World Industries, Flooring Division, in the second part of a four-part series discusses the company’s branding strategy, as well as its overall product strategy and its plans for product launches. Also discussed is the hardwood flooring market of North America, the company’s hardwood flooring unit, the acquisitions the company has made and the gains it has realized in the sector in the last year as well as its plans going forward.


Related Topics:Armstrong Flooring