Archives Presentation – WFCA Roundtable on Marketing Via the Internet – Part 1
March 31, 2006—A FloorRadio archives presentation, this is the first part of a two-part roundtable discussion, sponsored by the World Floor Covering Association that looks into marketing floor coverings via the internet. Panelists: Scott Sandlin, VP, Marketing, Shaw Industries; Evan Hackel, President, Carpet One; Mark Burson, Principal, Burson Consulting Group; and John Simonson, President, Webstream Dynamics discuss the internet marketplace, the process online consumers most often follow in shopping for floor coverings, how both men and women have become involved in internet shopping process, the importance of manufacturer and retail brands in internet searches. The panelists also discussed harnessing search engines and the website features consumers find most user-friendly.
Related Topics:Carpet One, Shaw Industries Group, Inc., Coverings