Archives Presentation – WFCA Roundtable on Marketing Via the Internet – Part 2
March 31, 2006—A FloorRadio archives presentation, this is the final part of a two-part roundtable discussion, sponsored by the World Floor Covering Association that looks into marketing floor coverings via the internet. Panelists: Scott Sandlin, VP, Marketing, Shaw Industries; Evan Hackel, President, Carpet One; Mark Burson, Principal, Burson Consulting Group; and John Simonson, President, Webstream Dynamics examine the internet consumer, how their knowledge level differentiates them from non-internet once they enter a retail store and the importance of building efficiency into websites and consumer attitudes toward the information on manufacturer, retail and third party website. The panelists also compare the website of big box and independent retailers in terms of efficiency and product knowledge and discuss the role internet retailers play and multi-channel retailer play in the shopping process, the future of multi-channel players and the importance of blogs.
Related Topics:Carpet One, Shaw Industries Group, Inc., Coverings