Archives Presentation - John Simonson on Pay-Per-Click Advertising
November 8, 2004—In a FloorRadio Archive presentation, John Simonson, President of Internet development company WebStream Dynamics, discusses pay-per-click advertising, a concept that offers companies doing business via the Internet an opportunity to reach a specific targeted audience at cost effective rates. Simonson, who has recently returned from leading a seminar at the Specialty Equipment Market Association/ Automotive Aftermarket Products Expo in Las Vegas, discusses how companies in the automotive and other industries have profited from pay-per-click. Also discussed is Internet growth in the floor covering industry, and the industry’s B2B initiative.