Alan Wolk & Steve Griffin, Invista
March 11, 2007—Alan Wolk, President, Invista, Interiors and Steve Griffith, VP, Residential Flooring Stainmaster Carpet, Invista, from Surfaces, discuss the extension of the Stainmaster brand into the paint category, and into non-carpet sectors of the floor covering industry. Also discussed is the Invista message for 2007, the new Stainmaster products rolled out this season and the company’s new consumer advertising program.