Aaron Pirner, Retailing in 2005 and Beyond - Pt. 2
April 7, 2005—Aaron Pirner, CEO, CAP Carpet, a 12 store chain based in Wichita, Kansas, in the final part of a two-part conversation, discusses this unique operation, his retailing philosophy and the company’s purposeful plan for expansion. Pirner discusses team building, how his organization merchandises and competes with Home Depot, Lowe’s, online retailers and the other major players, pleasing the consumer. He also looks at spiffs and how they misdirect sales peoples, dealing with suppliers and the changing supply chain and lead times for price increases.