Aaron Pirner, CEO of CAP Carpet on Cynical Consumers and Increased Levels of Competition– Part 2 (9:
December 17, 2006—Retailer Aaron Pirner, CEO, CAP Carpet, a 10 location chain, based in Wichita, Kansas, in the second part of a five-part series, discusses the changing perception and cynical nature of today’s consumer, the rate of speed with which the consumer is demanding greater levels of product selection and higher levels service and the resulting rise in levels of competition among first-class retailers. Pirner discusses his fondness for reformatting the sales floor and and how internet tools are becoming a necessary element for retail survival.