2004 Favorites - Jon Trivers, Big Boxes Targeting the Independents - Part 1
March 11, 2004—From FloorRadio Favorites of 2004, Jon Trivers, Marketing Wit & Wisdom, in an interview aired in March, looks at a Bud Light Men of Genius radio ad recognizing the carpet installer. Trivers also discusses Home Depot’s and Lowe’s strategy to net the independent retailer’s customer, with Home Depot’s it’s the new Floor Store test store in Florida, with Lowe’s it’s the “Up the Compendium” marketing philosophy. Trivers also looks at lackluster track record of Home Depot’s Expo and Sears’ Great Indoors.