December 21, 2003—Carpet & Rug Institute (CRI) President Werner Braun, in the first part of a two-part series, discusses the results of a recent CRI survey of prime carpet buying influences. The survey, taken to access the progress of the association marketing efforts, evaluates the changing attitudes toward carpet.
December 19, 2003—From Shaw Residential, VP, Marketing Scott Sandlin and Marketing Manager, Brand Licensing, Kathy Young. In this the last of a two-part series, discussed are Shaw’s regional dealer events and their expectations for these events. Also discussed are the company’s newest dealer programs, products and merchandising tools.
December 18, 2003—From Shaw Residential, Marketing VP Scott Sandlin and Marketing Manager, Brand Licensing, Kathy Young, in this the first part of a two-part series, discuss the first Shaw regional dealer event, which was held in Chattanooga last week and the giant company meeting that was held as a part of that event. Also discussed are the new aligned dealer programs and products and merchandising tools that were rolled-out at this event.
December 16, 2003—on Dougal, CEO, Sustainable Design Associates in the first part of a two-part series discusses sustainability, accessing the sustainability quotient of a company, the concept of corporate immunity in the sustainability arena and the marketing elements of sustainability
December 14, 2003—Paul Friedrichsen, Executive VP, The Hauser Group in the second part of an ongoing series on marketing and advertising discusses the creative process, the importance of good creative, knowing the good from the bad as well as developing and packaging the big idea.
December 12, 2003—In the final part of a two-part series, Al Helprin, Exec. Dir. Northeast Flooring Contractors Association and Boston area members, Ted McGilvery, CEO, Independent Flooring ; Phi Vultaggio, CEO, Pavilion Floors and; Mandy Vesprini, CEO, Circle Floors discuss the changing commercial marketplace and working with manufacturers and today’s products.
December 10, 2003—In this the first part of a two-part series, Al Helprin, Exec. Dir. Northeast Flooring Contractors Association and Boston area contractor members, Ted McGilvery, CEO, Independent Flooring ; Phi Vultaggio, CEO, Pavilion Floors and; Mandy Vesprini, CEO, Circle Floors discuss the changing commercial marketplace, working with contractors and manufacturers and today’s products.
December 9, 2003—Frank O’Neill, Publisher – Floor Focus magazine and Dave Foster host of FloorRadio discuss: Mohawk’s Floorscapes dealer meeting; the closing of Mohawk’s Talladega, Alabama yarn facility; the sale of Dixie’s Ringgold, Georgia, yarn facility to Shaw; Steve Newman’s resignation from Witex, USA; The WFCA’s decision to manage the FCIF and a look at some new products.
December 8, 2003—Dr. Howard Elder, Director, Research & Environmental Affairs, J&J Industries discusses the U.S. Green Building Council’s Green Build show, the sustainability philosophy of J&J and how it originated. Sustainability and competing in the marketplace, 3rd party assessments and dealing with the A&D community.
December 8, 2003—Michelle Troup, Senior Director, Surfaces, Hanley-Wood, previews Surfaces 2004 including the number of exhibitors signed to take part in the show, pre-registration of attendees and the special events planned for the show