December 13, 2004—Paul Friederichsen, EVP, the marketing and advertising firm, The Hauser Group discusses advertising on the Internet looking at the differences between print and Internet advertising. Friederichsen discusses how to select the most productive sites, budget considerations, directory advertising such as Yellow Pages and also the do’s and don’ts of developing banner ads.
December 11, 2004—Rush Clark, VP Supply Chain & Acting VP Sales, Propex Fabrics, discusses the recent acquisition of this former BP, Amoco Fabrics unit by three firms investment firms, the Sterling Group, Genstar Capital, and Laminar Direct Capital. Clark talks about the firm’s goals and expectations, options that will now be open to the independent company, possible areas of expansion including non-polypropylene options and expansion outside carpet backing.
December 9, 2004—Juan Flores, GM, Faus Group, in the final part of a two part series, discussed the launch of Faus Floor, a new brand high-end laminate flooring, which will be offered exclusively to specialty retailers. Flores talks about the extensive technical service, merchandising and POP materials, new Websites and retailer support that will be available to support this launch.
December 9, 2004—Werner Braun, President, Carpet & Rug institute (CRI), in second and final segment discusses the association’s recent survey of consumer attitudes including consumer views toward environmentally responsible carpet and recycling and how the survey date will be used. Braun also discusses CRI’s relationship with NASA and how space technology is being used in the carpet industry.
December 8, 2004—Juan Flores, GM, Faus Group, in the first of a two part series, discussed the launch of Faus Floor, a new, high-end laminate flooring brand offered exclusively to specialty retailers. Flores talks about the company’s newest technology including LongStrip, which permits two or more planks to be combined into one long continuous wood grain strip and the company’s Self-Alignment System, all of which will be in included in the wood grain and ceramic designs of Masterpieces Collection and rolled out at Surfaces 2005.
December 7, 2004—Frank O’Neill, Publisher, Floor Focus magazine and Dave Foster Host, Floor Radio discuss: China, a threat or an opportunity; The CRI survey of consumer attitudes about carpet and other floor coverings; Surfaces, on the road to a record show in 2005; BP Fabrics is now Propex and what’s ahead for this newly independent company; And is another suitor, perhaps Vornado preparing to bid on Sears?
December 6, 2004—Werner Braun, President, Carpet & Rug institute (CRI), discusses the association’s annual meeting, which was held last week and the just-completed consumer-oriented survey it commissioned. Braun talks about the survey’s goals, consumers leading concerns related to the selection of carpet, including maintenance and an awareness of allergens and mold. Braun also discusses consumer attitudes about environmental matters and the actions the CRI anticipates taking with this newly obtained information.
December 5, 2004—Roy Guess, Senior VP, Design, Mannington Commercial, in the final part of a two-part series, discusses Mannington’s approach to design in the commercial arena, his role in the process, the unique approach the company with each market segment and with visiting architects and designers. Guess also talks about the design process, his approach to the latest manufacturing technology, sustainability and design and his expectations as to where flooring design will go in the future.
December 2, 2004—Roy Guess, Senior VP, Design, Mannington Commercial, in the first part of a two-part series, discusses Mannington’s approach to design in the commercial arena, his role in the process, the unique approach the company has taken with each market segment and with visiting architects and designers. Guess also talks about the design process, his approach to the latest manufacturing technology, sustainability and design and his expectations as to the direction flooring design may take in the future.
December 1, 2004—Dobbin Callahan, General Manager, Government Markets, The Tandus Group, in the final part of a two-part series, discusses sustainability within the floor covering industry and within the Tandus Group. Callahan talks about the company’s early environmental products through to its most recent, the market’s and the government’s reaction and his thoughts on the paths sustainability will take in the future. Callahan also discusses the carpet industry’s efforts to divert carpet from landfills and he shares his thoughts on the undesirability of using postconsumer carpet as a fuel.