Flooring Podcast

Hosko, Giancola and Howerton Discuss the Multifamily Sector – Part 5 (15:29)

May 31, 2006—From the multifamily sector of the housing industry, in the final part of a five part series, floor covering contractors, Jerry Hosko, President, Redi Carpets of Houston, with locations throughout the country and Rick Giancola, owner St. Louis-based United Carpets, both members of the MultiFamily Solutions unit of FloorExpo and Graham Howerton, Vice President of the MultiFamily Solutions discuss supplier participation in the sector and rational for joining MultiFamily Solutions and the advantages of membership.

Rohit Bhargava, Ogilvy Public Relations, Blogs and Corporate Communications – Part 3 (10:32)

May 31, 2006—Rohit Bhargava, VP, Interactive Marketing, Ogilvy Public Relations Worldwide and host of the blog, Influential Interactive Marketing, in the third part of a four part series, discusses raising corporate visibility with blogs, the number of corporations large and small that use blogs in their total communication efforts and some typical corporate rules relating to both company and employee blogs.

Rohit Bhargava, Ogilvy Public Relations, Blogs and Corporate Communications – Part 4 (11:32)

May 31, 2006—Rohit Bhargava, VP, Interactive Marketing, Ogilvy Public Relations Worldwide and host of the blog, Influential Interactive Marketing, in the final part of a four part series, discusses blogging, blogs and search engines and building traffic on blogs, dealing with feedback and gauging the corporate benefits of blogging.

Hosko, Giancola and Howerton Discuss the Multifamily Sector - Part 1 (16:27)

May 30, 2006—From the multifamily sector of the housing industry, in the first of a five part series, floor covering contractors, Jerry Hosko, president, Redi Carpets of Houston, with locations throughout the country and Rick Giancola, owner St. Louis-based United Carpets, both members of the MultiFamily Solutions unit of FloorExpo and Graham Howerton, vice president of the MultiFamily Solutions discuss their operations and the sector in last year and this year and the uniquenesses of the sector.

Rohit Bhargava, Ogilvy Public Relations, Blogs and Corporate Communications – Part 1

May 29, 2006—Rohit Bhargava, VP, Interactive Marketing, Ogilvy Public Relations Worldwide and host of the blog Influential Interactive Marketing, in the first part of a three-part series, discusses blogging, and how blogs work as he offers some examples of the most popular blogs on the internet. Bhargava talks about where blogs fit in the corporate world discussing some of the more successful corporate blogs and the primary function served by marketing-oriented blogs.

Phil Gutierrez & Steve Silverman of Abbey Carpet – Part 3

May 25, 2006—From Abbey Carpet, in the final part of a three part series, Phil Gutierrez, chairman & CEO and Steve Silverman, president & COO discuss trading-up and satisfying the demands consumers have for more distinctive products and the broadening use on hardwood and ceramic in today’s homes. Gutierrez and Silverman discuss competition, dealing with a more informed consumer, the company’s approach toward technology and dealing with suppliers in 2006.

Bob Peoples on the Progess of CARE in 2005 - Part 5

May 25, 2006—Bob Peoples, Executive Director, Carpet America Recovery Effort, (CARE) and Director, Sustainability, CRI, in the final part of a five-part series talks about retail organizations that have become involved in the Care Program, and he offers tips on how retailers, large and small can get involved in and learn more about the CARE program and play a role in diverting post-consumer carpet from landfills. Peoples also talks about Champion Polymer, the company that received CARE’s Recycler of the Year award and Ron Greitzer, CEO, Los Angeles Fiber Co. who was named the CARE person of the year.

Bob Peoples on the Progess of CARE in 2005 - Part 4 (12:34)

May 24, 2006—Bob Peoples, executive director, Carpet America Recovery Effort, (CARE) and director, sustainability, CRI, in the fourth part of a five-part series, discusses more of the challenges being faced in developing post-consumer carpet collection and processing networks systems and the networks that are currently in operation. Peoples also discusses some of the successes that CARE entrepreneurs have realized during 2005, and programs that will ultimately be aimed at establishing procurement guidelines for governments, state, local and federal.

Phil Gutierrez & Steve Silverman of Abbey Carpet – Part 2 (13:57)

May 24, 2006—From Abbey Carpet, in the second part of a three-part series, Phil Gutierrez, chairman & CEO and Steve Silverman, president & COO discuss business in the first quarter and their prime concerns going forward, including the rising price of energy. Also discussed are the pressures on today’s independent retailer, competition from the big box players and their concentration on installation and Abbey's approach to expansion.

BrandBiz’s Paul Friederichsen and the Value of PR (13:13)

May 24, 2006—Paul Friederichsen, president of the marketing and advertising firm BrandBiz discusses the advantages of including public relations in an overall program of advertising and communications. Friederichsen offers some ideas about content for press releases, tips on working with editors, and planning promotions and in-store events.