December 28, 2003—Lew Migliore, The Industry’s Trouble Shooter, President, LGM Technical Carpet Services discusses a problem encountered in the field that saw permanent marks left in carpet after vacuuming.
December 23, 2003—Frank O’Neill, Publisher, Floor Focus magazine and Dave Foster Host, Floor Radio discuss, Solutia’s Chapter 11 and price increase; Invista’s potential relocation; Home Depot’s venture into mid-range stores; Bayer’s spinoff; Kronotex’s new plant in South Carolina and; The expansion of Ronile’s N.C.yarn dyeing operation.
December 22, 2003—Carpet & Rug Institute (CRI) President Werner Braun in the final segment of a two part conversation discusses the results of a recent CRI survey targeting prime carpet buying influences, also discussed are the affects of the Bush administration’s recent move to the lift tariffs on foreign made steel delaying possible retaliatory countermeasures in textiles and carpets.
December 22, 2003—Lew Migliore, The Industry’s Trouble Shooter and President of LGM Technical Carpet Services discusses a carpet side-match claim that appears to be a manufacturing defect but was none the less disallowed by the manufacturer.
December 21, 2003—Carpet & Rug Institute (CRI) President Werner Braun, in the first part of a two-part series, discusses the results of a recent CRI survey of prime carpet buying influences. The survey, taken to access the progress of the association marketing efforts, evaluates the changing attitudes toward carpet.
December 19, 2003—From Shaw Residential, VP, Marketing Scott Sandlin and Marketing Manager, Brand Licensing, Kathy Young. In this the last of a two-part series, discussed are Shaw’s regional dealer events and their expectations for these events. Also discussed are the company’s newest dealer programs, products and merchandising tools.
December 18, 2003—From Shaw Residential, Marketing VP Scott Sandlin and Marketing Manager, Brand Licensing, Kathy Young, in this the first part of a two-part series, discuss the first Shaw regional dealer event, which was held in Chattanooga last week and the giant company meeting that was held as a part of that event. Also discussed are the new aligned dealer programs and products and merchandising tools that were rolled-out at this event.
December 16, 2003—on Dougal, CEO, Sustainable Design Associates in the first part of a two-part series discusses sustainability, accessing the sustainability quotient of a company, the concept of corporate immunity in the sustainability arena and the marketing elements of sustainability
December 14, 2003—Paul Friedrichsen, Executive VP, The Hauser Group in the second part of an ongoing series on marketing and advertising discusses the creative process, the importance of good creative, knowing the good from the bad as well as developing and packaging the big idea.
December 12, 2003—In the final part of a two-part series, Al Helprin, Exec. Dir. Northeast Flooring Contractors Association and Boston area members, Ted McGilvery, CEO, Independent Flooring ; Phi Vultaggio, CEO, Pavilion Floors and; Mandy Vesprini, CEO, Circle Floors discuss the changing commercial marketplace and working with manufacturers and today’s products.