Floor CEO Steve Simonson – Internet Shopping for Flooring – Part 2 (11:15)
July 27, 2007—Steve Simonson, President & CEO Smooth Corporation, the parent of iFloor.com, the floor covering industry’s largest online retailer, in the first part of a four-part series, discusses manufacturers’ approach toward online retail sales and discounting and the industry’s historical reaction to new distribution channel. Simonson also estimates the volume of floor coverings that are sold online and a recent Supreme Court decision that may effect discounting on the internet.