Shaw Using Tag Technology at Retail Stores

Dalton, GA, Aug. 23, 2010--Shaw Floors said it is incorporating quick response tag technology into its point-of-purchase materials that will provide consumers more product information through their smartphones.

QR tags are small barcode-like visuals that may be scanned by a smartphone such as a Blackberry or iPhone.  When scanned, the QR tag, which is free to download, automatically takes the user to consumer-oriented content via the phone’s browser.

In Shaw's case, the tags will take consumers to a video chronicling Shaw’s Guinness record pie fight. The company has plans to add additional tag content, such as shopping and style tips.

“QR tags add an interactive element to shopping for a new floor,” said Steve Abernathy, Shaw’s director of marketing technology.

“Instead of relying solely on static sales displays, consumers can choose to learn more about Shaw quickly and easily through their smartphone. While QR tags are popular overseas, particularly in Japan, they are just starting to be used in marketing efforts that target American consumers."

To access Shaw’s tag content, consumers must download the Microsoft Tag Reader application.

Shaw has created a sales sheet for retailers that walks them through the process of using QR tags so they will be comfortable explaining the technology to consumers.

Related Topics:Shaw Floors, Shaw Industries Group, Inc.