Shaw Sale To Focus on Per-Room Pricing

Dalton, GA, March 5, 2012 –- Shaw Floors will hold a Celebrate Your Home Sale May 12 – June 30.

Offering special, per-room pricing, the incentivizing campaign includes retro-inspired bright and bold marketing materials for participating retailers who can capitalize on the act-now messaging.

The simplified sale includes carpet, area rugs and laminate floor offerings of $499 for one room, $899 for two rooms and $1,199 for three rooms.

Hardwood floors are included in the pre-room selections for an added $100 to each price offering

“The one room pricing was an idea that came directly from successful retailers who’ve run this type of campaign with huge success. Not only was this concept a traffic driver, but dealers were able to protect their profitability and more often upgrade the consumer to better products,” said LaShon McGinnis, marketing manager.

“We’ve taken these retailers’ best practices and packaged them in a campaign retailers across the country can duplicate in their local market. Furthermore, the messaging communicates to consumers that beautiful Shaw flooring is affordable. The concept is very simple: the more you buy, the more you save.”

Related Topics:Shaw Floors, Shaw Industries Group, Inc.