Shaw in Running for TAG Excalibur Award for Floorvana App

Dalton, GA, October 13, 2015—Shaw is a finalist in the Technology Association of Georgia’s (TAG) 2015 Excalibur Awards for Most Creative Solution for its Floorvana app.

TAG, the state’s leading association dedicated to the promotion and economic advancement of Georgia’s technology industry, developed the awards to recognize Georgia’s most innovative tech-enabled companies and organizations.

Shaw Floors, the residential division of Shaw Industries, developed the Floorvana app to improve the flooring selection experience for consumers and to support the thousands of retailers who sell Shaw’s products.

With the Floorvana app, a consumer can upload a photo of the room in which the flooring would go, or a photo of a fabric in or the room or another inspirational image. Once a photo is uploaded to Floorvana, consumers can instantly create a color palette, and find color selections across all flooring categories to match. They can also save and share their favorites along the way.

Launched in January of this year, Shaw introduced a customized dealer version mid-year, creating an even more effective in-store and shop-at-home selling tool for retailers.

Shaw was selected from among more than 60 applications submitted by companies and organizations from across Georgia. Winners are selected from among the finalists and will be officially recognized at the 2015 Excalibur Awards ceremony on October 23 at the Georgia Aquarium.

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