Shaw Floors Introduces New Sales Approach

Dalton, GA, January 13, 2023-Shaw Floors, flagship residential brand of Shaw Industries, has announced its new sales approach to the consumer’s journey, Shop Your Lifestyle. Shop Your Way. This modern take on how consumers shop boasts simple product selection, a convenient shopping experience, and solutions for the whole home.

Shaw Floors knows that flooring solutions are not "one size fits all.” With Shop Your Lifestyle. Shop Your Way, Shaw Floors is here to ease decision fatigue and help homeowners narrow down the products that work best for their life, needs, and budget. No matter the lifestyle, Shaw Floors has flooring solutions for everyone.

Sales associates help their customers find the perfect Shaw Floors product by pinpointing their lifestyle needs and desired way to shop. Then, let them browse a curated selection of floors aligned with their design preferences and lifestyle needs. First Home flooring features stylish options that any budget will love. Active Pet Home products are designed with performance in mind to combat puppy paws, kitty claws, muddy boots and everything in between. Forever Home flooring features higher-end product offerings from the brand’s portfolio.

Explore the new Shop Your Lifestyle. Shop Your Way. flooring selections from Shaw Floors that are sure to make your customers feel Home, at Last:

First Home

Cozy | Humble | Comfortable

Enjoy the financial flexibility of budget-friendly flooring options that never sacrifice style for affordability.

Active Pet Home

Active | Energetic | Happy

A wide variety of products designed to offer the best combination of performance and style.