Shaw Announces Lineup of 2006 Winter Markets

Dalton, GA, October 6, 2005--Continuing its objective of showcasing new products and retail programs to customers through regional markets, Shaw Industries has announced its schedule of winter shows to be held in January and February of 2006. Seeking to build on the success of past years’ regional format, the events are designed not only to present new products and programs, but to allow Shaw management and sales personnel to give customers the individual attention that is difficult to achieve with larger trade shows. “Regional events have given us and our customers what we both want and expected - quality time,” says Scott Sandlin, Shaw’s vice president of marketing. “In these smaller formats, our sales and management teams are able to work with our customers individually.” Prior to these winter markets, Shaw’s Winter Tour, a series of meetings for the company’s residential sales force, will be held in late November and December of this year. They will be held throughout the country in regional locations appropriate for each of the company’s eight sales divisions, including Tuftex. The theme for both the Winter Tour and the winter markets for Shaw customers is headlined “I want a floor that...,” a slogan that echos the copy of the company’s national advertising campaign designed to inspire consumers with images of nostalgic settings (i.e., “I want a floor that reminds me of that rustic bed and breakfast...”). For these internal meetings, the headline relates to specific business advantages, such as “I want a floor that builds my business” or “inspires and performs for my customers.” The complete schedule of Shaw 2006 Winter Markets is as follows. Date City Location 1/5-1/8 Chicago, IL Marriott Hotel 1/6-1/7 Kansas City, MO Hyatt Regency Crown Center 1/8-1/10 St. Louis, MO The Westin 1/9-1/10 Madison, WI TBD 1/9-1/11 Huntington Beach, CA TBD 1/11-1/12 Green Bay, WI Radisson Hotel Atlantic City, NJ Caesar’s 1/12-1/13 Tampa, FL Hard Rock Hotel Davenport, IA TBD 1/12-1/14 Dallas, TX Embassy Suites Outdoor World 1/15-1/18 Tempe, AZ Wyndham Buttes 1/17-1/18 Greenbelt, MD Greenbelt Marriott

Related Topics:Tuftex, Shaw Industries Group, Inc.

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