RFCI Reports on 2025 Fall BOD & Associate Member Meeting

Marana, AZ, November 5, 2025-The Resilient Floor Covering Institute (RFCI) concluded its 2025 fall board of directors and associate member meeting at the Ritz-Carlton Dove Mountain in Marana, Arizona, marking the largest fall meeting attendance in the organization’s history.

The three-day event held October 27 to 29, highlighted the continued momentum of the resilient flooring category and showcased RFCI’s membership, the association’s strategic accomplishments, and key speakers on targeted topics. The board also reviewed and approved an aggressive 2026 strategic business plan. 

Members were briefed on significant organizational milestones, including:

• Accomplishments in RFCI’s strategic plan

• Membership growth over the past year

• Record social media engagement and trade communications performance

• Continued success of the Beautifully Responsible digital campaign, expanding consumer interest in resilient flooring’s strengths

RFCI announced its new slate of officers for the 2026–2027 term:

• chairman: Barron Frith, Ppesident, CFL North America

• vice chair: Roxane Spears, vice president of sustainability, Tarkett North America 

• treasurer: Zack Zehner, chairman, Mannington Mills

• secretary: Jennifer Zimmerman, chief commercial officer, AHF Products

RFCI also recognized outgoing officers: RFCI chairman Russ Rogg, President, HMTX Contract and Trade, and RFCI treasurer, Bart Rogers, vice president, Roppe Holding Company, for their leadership and contributions to the Institute and to the resilient flooring industry.

Attendees engaged in a forward-looking agenda featuring expert presentations on key market and policy issues, including:

• U.S. residential market conditions with a detailed look at 2026

• Commercial market performance by sector 

• Regulatory and policy developments on the federal and state fronts

• A recently completed residential consumer market study on sustainability

• Components of the Vinyl Institute’s strategic initiatives

Keynote speaker Owen Fitzpatrick, acclaimed psychologist and author, inspired attendees with his address, “Leading Hearts and Minds Through Turbulent Times.”

Pic: RFCI board of directors