Mullican Debuts New Logo
Johnson City, TN, April 12, 2018-Mullican Flooring debuted its new company logo at the National Wood Flooring Association (NWFA) Expo in Tampa, Florida, held April 11 to 14 at the Tampa Convention Center.
This change marks the largest and most significant update to the logo since the company was founded 33 years ago.
To reflect Mullican Flooring’s brand and dedication to conservation and sustainability, the new icon was changed to communicate the company’s most important natural resource and its birthplace within the Appalachian Mountains. Mullican’s new logo showcases the figure of a tree and mountain ranges.
The Johnson City, Tennessee-based company begins its exclusive manufacturing process in the Appalachian Mountains, which are known for their slow-growing hardwoods and beautiful, consistent grain patterns.
Once harvested, no part of the tree is wasted at a Mullican Flooring plant. The tree bark is processed into mulch, wood chips are used for heating fuel, leftover wood blocks are made into charcoal and more. These strongly held beliefs and processes are all reflected in the brand’s new identity.
Mullican Flooring operates production facilities in Johnson City, Tennessee; Norton, Virginia; Holland, New York; and Ronceverte, West Virginia.
Related Topics:NWFA Expo